An organization must relate to its community and Strategic Communications can help.
When an outside organization comes in and needs to establish a community profile, or an existing organization lacks a community profile, we can help.
Coca-Cola Bottling Company of San Diego: Developed a community relations program plan to raise its virtually nonexistent community profile. Conducted research with key audiences and synthesized the data into a clear and appropriate direction. See testimonial.
When an organization already in this market faces a change that requires it to rethink its presence in the community, we can help.
North Island Financial Credit Union: Developed a proactive community relations grid of focus areas and levels of giving, allowing it to respond strategically to all requests. The impetus was anticipation of a flood of donation requests when it became the largest, local financial institution.
When an organization in this market encounters an issue that arouses community controversy and resistance, we can help.
SeaWorld San Diego: Helped restore media and community support lost during a quest to build facilities over 30 feet in height in the height-restricted coastal zone by identifying and communicating the messages that resonated, obtaining hard-won approvals for its future plans. See testimonials.
When an organization realizes its livelihood or the outcome of a high-stakes situation depends on its perceived character in the community, we can help.
Boy Scouts of America, Desert Pacific Council: Helped craft and deliver the message strategy separating a remote national headquarters from children in the community, thus allowing the San Diego City Council to approve a controversial lease extension in spite of very controversial national policies. See testimonial.