Peter James MacCracken, APR is a business strategist, accredited public relations professional, and multi-careerist who integrates business, art and science. He has helped many of San Diego’s most important organizations achieve greater success. Immediately recognizable names include the San Diego County Regional Airport Authority, SeaWorld, NBC 7/39, San Diego Regional Chamber of Commerce, NTC Foundation and Coca-Cola Bottling Company of San Diego.
In the 1990s, MacCracken built MacCracken & McGaugh into a highly respected strategic communications firm with gross billings of $1 million before merging it with a major advertising agency.
In the 1980s, he headed the public relations divisions of Berkman & Daniels and Stoorza, Ziegaus & Metzger, two of San Diego’s largest agencies, and managed publications for Scripps Memorial Hospitals.
He is a past president of the local chapters of both the Public Relations Society of America (PRSA) and the International Association of Business Communicators (IABC). Winner of more than 30 communications awards, he has authored more than 50 professional articles (see “Publications”), given more than 40 lectures and presentations (see “Presentations”) and is a highly rated public speaker.
MacCracken serves on the boards of the National Multiple Sclerosis Society (Pacific South Coast Chapter) and Urban League of San Diego County (Executive Committee member and Marketing Committee chair), the Public Policy Committee of the San Diego Regional Chamber of Commerce, and the Economic Prosperity Committee of the San Diego Regional Economic Development Corporation. He has served on the boards of the Downtown San Diego Partnership, March of Dimes (San Diego-Imperial Chapter), and the American Institute of Wine and Food (San Diego Chapter).
He earned a B.A. in psychology from Albion College (summa cum laude, Phi Beta Kappa) and an M.A. from the University of California, Santa Barbara in research psychology. In addition, he is a published creative writer and a published, prize-winning photographer. All of his background is brought to bear on each and every client engagement.
Peter James MacCracken, APR delivers strategic communications.
