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Strategic Communications
Presentations

"Politics and Public Policy: Utilizing the Media"
UCSD Extension, Healthcare Leadership Program
January 28, 2006

"Making Pro Bono PR Work for You" (panelist with Stephanie Casenza and Indra Gardiner)
PRSA San Diego Chapter
July 19, 2005

"Partnering with the Media" (panelist with Marti Emerald and Fred Sainz)
California Association of County Treasurers and Tax Collectors
July 31, 2003

"Situation Analysis: From a Body of Evidence to Specific Program Planning" (presentation with Peri Lynn Turnbull)
San Diego American Marketing Association Cause Marketing Conference
April 17, 2002

"2002: Crossroads – A Grantee and Grantor Exchange About the Year Ahead" (panelist with Peri Lynn Turnbull)
San Diego Grantmakers
December 12, 2001

"SeaWorld San Diego: Master Plan Update, Part 2"
San Diego State University, Principles of Public Relations
November 19, 2001

"The Public Relations Job"
San Diego State University, Communications 4841
September 17, 2001

"Crisis Communications: The Same, Only Different"
San Diego State University, Communications 4841
December 4, 2000

"Getting a Business Return on Your Community Investment" (with Peri Lynn Turnbull)
TEC (The Executive Committee), San Diego
September 5, 2000

"Getting a Business Return on Your Community Investment" (with Peri Lynn Turnbull)
TEC (The Executive Committee), San Diego
August 17, 2000

"Community Investment: A Business Imperative" (with Peri Lynn Turnbull)
San Diego Women’s Network
March 2, 2000

"Marketing Breakthrough 2000 Conference" (presentation on community investment)
Greater SD Chamber of Commerce, Emerging Business Center
January 26, 2000

"Are You An Agency Animal?" (agency vs. corporate PR jobs)
PRSA/San Diego New Professionals Group
March 25, 1998

"Corporate Character and the Bottom Line"
Institute of Management Accountants, SD Chapter
August 14, 1997

"Marketing a Consulting or Professional Services Practice"
Greater SD Chamber of Commerce, SBDC
July 16, 1997

"Managing Your Community Investment"
California Credit Union League, SD-Imperial Chapter
April 8, 1997

"Pitching: How to Sell Your Clients"
PRSSA conference, San Diego
April 5, 1997

"Striking Out on Your Own"
PRSA/San Diego
October 1, 1996

"Where Do You Go From Here? The Public Relations Career"
UCSD Extension
February 15, 1996

"The World from Inside a PR Agency" and "PRSA/San Diego"
National University, San Diego
January 17, 1996

"Advice Requested: News from the PRSA National Conference"
PRSA/San Diego
November 9, 1995

"Where Do You Go From Here? The Public Relations Career"
UCSD Extension
August 10, 1995

"Meet the Media"
Greater SD Chamber of Commerce, SBDC
June 28, 1995

"PRSA/San Diego"
National University, San Diego
January 10, 1995

"Crisis Communications: The Ultimate Rush"
UCSD Extension
August 9, 1994

"Monitoring as Seen From a Customer’s Standpoint"
The Intl. Association of Broadcast Monitors annual conference, San Diego
October 2, 1992

"Profiting from News Media Coverage"
Greater SD Chamber of Commerce, SBDC
June 17, 1992

"Media Mix: Myth or Must?"
AdExpo (SAMM), San Diego
April 29, 1992

"Making Your Marketing Dollars Work Harder: New Techniques for the ‘Do-More-With-Less’ Era"
Merrill Lynch Rancho Bernardo client group
November 26, 1991

"Ready, Aim, Fire: How to Target Your Market"
Greater SD Chamber of Commerce, SBDC
April 17, 1991

"How to Market Your Hospital and Practice in the ‘90s"
U.S. Psychiatric and Mental Health Congress, San Diego
November 30, 1990

"Community Relations for the Small (Service) Business"
Greater SD Chamber of Commerce, SBDC
August 22, 1990

"How to Successfully Market Your Hospital"
U.S. Psychiatric and Mental Health Congress, New York
November 12, 1989

"You Can’t Help Patients Who Don’t Know You Exist: How to Market Your Practice"
U.S. Psychiatric and Mental Health Congress, New York
November 10, 1989

"Crisis Communications: Planning"
The Hahn Company managers meeting, San Diego
June 6, 1989

"New Trends in Publication Design"
National Council of State Housing Agencies, San Diego
May 22, 1989

"Abomination or Necessity? Marketing Communications for Mental Healthcare"
U.S. Psychiatric and Mental Health Congress, New York
December 4, 1988

"Mental Healthcare Marketing"
U.S. Psychiatric and Mental Health Congress, New York
December 2, 1988

"Medical/Healthcare Public Relations"
UCSD Extension, Advanced Public Relations Writing
February 9, 1987




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