"Be Prepared to Respond Fast: Corporate Turmoil Highlights Crisis Communications"
traditional and new realities of crisis communications
San Diego Daily Transcript, January 30, 2003
Full Article
"Making A Community Investment Can Save a Merger" (with Peri Lynn Turnbull)
gaining shareholder support for a merger
San Diego Business Journal, December 2, 2002
Full Article
"Reporting Community Investment on the Upswing" (with Peri Lynn Turnbull)
trends and formats of reporting
San Diego Daily Transcript, August 16, 2002
Full Article
"Community Investment Can Win Support for a Merger" (with Peri Lynn Turnbull)
gaining shareholder support for a merger
M&A Today, August 2002 (Vol. 11, No. 8)
Full Article
"Community investment in an M&A world" (with Peri Lynn Turnbull)
community investment activities after a merger or acquisition
San Diego Daily Transcript, April 18, 2002
Full Article
"Going Global with Community Investment" (with Peri Lynn Turnbull)
managing an international program
San Diego Daily Transcript, February 15, 2002
Full Article
"Where to Get Help: Resources for CI " (with Peri Lynn Turnbull)
informational resources and organizations
San Diego Daily Transcript, December 21, 2001
Full Article
"CI After a Disaster" (with Peri Lynn Turnbull)
disaster relief and response in community investment
San Diego Daily Transcript, October 19, 2001
Full Article
"The Holiday Season and Community Investment" (with Peri Lynn Turnbull)
how the holiday season impacts community investment
San Diego Daily Transcript, September 21, 2001
Full Article
"Community Investment in a Down Economy " (with Peri Lynn Turnbull)
what to do with your program when the economy softens
San Diego Daily Transcript, August 17, 2001
Full Article
"The Power of Partnerships in Community Investment" (with Peri Lynn Turnbull)
how to build and benefit from strategic partnerships
San Diego Daily Transcript, July 26, 2001
Full Article
"Technology’s Impact on Community Investment" (with Peri Lynn Turnbull)
uses of technology, including software
San Diego Daily Transcript, June 8, 2001
Full Article
"Corporate Reputation Counts" (with Peri Lynn Turnbull)
the impact of community investment on reputation
San Diego Daily Transcript, May 18, 2001
Full Article
"PR Actions May Jeopardize Attorney-Client Privilege"
how PR professionals can avoid jeopardizing critical privilege
First published in the San Diego Business Journal, April 2, 2001
Full Article
"Community Investment and Small Business" (with Peri Lynn Turnbull)
how small business can benefit from community investment
San Diego Daily Transcript, March 29, 2001
Full Article
"Cause Marketing and Sponsorships" (with Peri Lynn Turnbull)
information about two tools of community investment
San Diego Daily Transcript, February 16, 2001
Full Article
"Measuring the Return on Investment" (with Peri Lynn Turnbull)
San Diego Daily Transcript, December 21, 2000
Full Article
"Attorneys and PR Pros: Uneasy Teammates Can Win in Both Courts"
Law Journal, San Diego Daily Transcript, November 11, 2000
Full Article
"Getting The Message Out" (with Peri Lynn Turnbull)
how to communicate about the community investment program
San Diego Daily Transcript, November 10, 2000
Full Article
"Bringing Stakeholders to the Table" (with Peri Lynn Turnbull)
involving other stakeholders in the community investment program
San Diego Daily Transcript, October 20, 2000
Full Article
"Employee Involvement a Benefit to All" (with Peri Lynn Turnbull)
involving employees in the community investment program
San Diego Daily Transcript, September 12, 2000
Full Article
"Managing the CI Program for Success" (with Peri Lynn Turnbull)
managing the community investment program for results
San Diego Daily Transcript, August 18, 2000
Full Article
"Selling CI to Management" (with Peri Lynn Turnbull)
how to sell the CEO and board on a community investment program
San Diego Daily Transcript, July 21, 2000
Full Article
"Effective CI Programs"(with Peri Lynn Turnbull)
elements of an effective community investment program
San Diego Daily Transcript, June 16, 2000
Full Article
"Reading the Tea Leaves" (with Peri Lynn Turnbull)
future trends in the community investment field
San Diego Daily Transcript, May 12, 2000
Full Article
"Trends in Community Investment" (with Peri Lynn Turnbull)
current trends in the field
San Diego Daily Transcript, April 14, 2000
Full Article
"Community Investment Can Help Your Business Succeed"
brief overview of community investment aimed at small business
Small Business Today (SD Regional Chamber of Commerce page)
The San Diego Union-Tribune, March 21, 2000
"The Return on (Community) Investment" (with Peri Lynn Turnbull)
making the business case by specifying measurable returns
San Diego Daily Transcript, March 10, 2000
Full Article
"Crisis Management Starts with Planning:
Protect Your Financial Institution by Being Prepared"
crisis communications planning and preparation for financial institutions
Venture Planning Associates Expert-Zine, February 20, 2000
(revised from Credit Union Times, July 15, 1991)
"Harnessing the Power" (with Peri Lynn Turnbull)
introduction to, and definition of community investment
San Diego Daily Transcript, February 11, 2000
Full Article
"Tracking Time is the Key to Agency Growth"
the revenue-generating value of time monitoring
San Diego Business Journal, September 6, 1999
"Why Integrate Advertising and Public Relations?" (with James S. Matthews)
a treatise on integrated marketing communications
San Diego Business Journal, September 7, 1998
"Managing Corporate Character: The Next PR Challenge"
the role of public relations in managing corporate character
San Diego Daily Transcript, March 28, 1997
Full Article
"How a Corporation Relates to Its Community is Important"
letter to the editor about "corporate karma"
The San Diego Union-Tribune, January 16, 1997
"How to Turn Community Affairs Into Business"
seven steps to gain business from your community relations efforts
San Diego Business Journal, September 2, 1996
Full Article
"Corporate Image is an Asset That Drives Marketing Success or Failure"
the role of image in corporate marketing success
San Diego Daily Transcript, March 22, 1995
Full Article
"Agency vs. In-House"
how to handle your marketing communications
SAMM (Sales, Advertising & Marketing Magazine), May-June 1993
"Cause-Related Marketing Goes Mainstream"
cause marketing overview
SAMM (Sales, Advertising & Marketing Magazine), April 1992
Full Article
"Gun to the Head Marketing"
spoof on marketing in tough times
California Adnews, October 1992
"'Are We Famous Yet?' Media Relations for Small Business"
how small businesses can use media relations
Business Action, June 1992
"After the Dam Bursts, Then What is a Credit Union to Do?"
how to manage crisis communications once a crisis occurs
Credit Union Times, August 26, 1991
"Not Planning for a Crisis First Step in Helping to Create One"
how to plan ahead for crisis communications
Credit Union Times, July 15, 1991
"PR Man, Promote Thyself: Advice on Surviving a Recession"
agencies should market themselves in a poor economy
San Diego Business Journal, May 13, 1991
"Making Tough Times Good Times:
What to Do When the Marketing Money's Tight"
how to market in a poor economy
Business Action, April 1991
"Market or Die"
why market in a poor economy
SAMM (Sales, Advertising & Marketing Magazine), March 1991
"Marketing Emerges as Essential Component of Mental Health Care"
why mental health care providers need to market
The Psychiatric Times, November 1988
"Today's Corporate World Demands Accountability"
evaluating marketing communications efforts
Healthcare Marketing, May 1988
"Crisis Communications: Making the Best of a Bad Situation"
a case study from the nursing facility industry
Contemporary Long-Term Care, March 1988
"Marketing Communications: Good Medicine for Health Care"
why health care providers need to market
Group Practice Journal, July/August 1986
"The Agony and Ecstasy of Newsletter Redesign"
how to go about a redesign of an existing newsletter
Communicator (IABC/San Diego), November 1984
"The Importance of Medical Writing"
why writing about medicine matters
Communicator (IABC/San Diego), October 1983
Full Article
