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Crises are two-edged swords with reputational risk and upside opportunity. When interest is high, damage control can evolve to communications that advance clients’ causes. |
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San Diego Data Processing CorporationConceived, wrote and coordinated production of an annual report to showcase management’s turnaround of an organization tainted by controversy. Used testimonials to highlight positives and illustrate its importance to the City of San Diego. The first annual report in two years cost roughly one-third of previous reports. |
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© 2010 PJM Strategies Inc., dba Strategic Communications |
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